Ex Lavender creative director Simon Lee to direct ‘Dream Racer’ film project in Argentina/Chile
Following his departure from the role of Creative Director at Lavender*, Sydney last month, Simon Lee heads to Buenos Aires next week to direct ‘Dream Racer’, a documentary that will follow French Australian business consultant Christophe Barriere Varju as he attempts to complete the Dakar Rally – the world’s most dangerous motor race.
View the trailer.
“Dream Racer explores what it really means to put everything on the line in the pursuit of your dream” says Lee, “I’ve been filming Christophe’s preparation for the past 5 months. It’s now time for the main event”. “It’s not been easy getting this far” he adds “I owe a huge debt of gratitude to my investors and to JVC for providing a camera for the shoot. I’d also like to say a big thank you to Montage, Take Two and to Photoplay Films for their help.”
The 2010 Dakar Rally traces a 10,000km loop through Argentina and Chile, across some of the harshest terrain on earth. You can follow Lee’s progress and view a Dream Racer trailer at dreamracer.tumblr.com
“There are still some opportunities for brand and product placement both on Christophe’s race bike and in Dream Racer” says Lee, “The Dakar attracts a global TV audience of over a billion people, and the Dream Racer story has already captured the Australian media’s attention with radio and TV interviews and a Today Tonight story scheduled for later this week”.
For further information contact Simon Lee at simonultd@gmail.com or 0401750069.
“Dream Racer is the first project to be produced by my new company UNLTD Creative,” says Lee, “I’ll unveil further plans for UNLTD on my return from Argentina”.
Dream Racer is scheduled for completion in the latter half of 2010.
Fuente: http://www.campaignbrief.com/
