Rally Global

DREAM RACER FILM FOR RELEASE IN 2011

The start of the 2011 Dakar Rally marks the announcement of the up-coming release of Dream Racer – a documentary drama that tells the story of an ordinary man with an extraordinary dream – to compete in the world’s most dangerous motor race.

In 2010, Christophe Barriere-Varju put everything on the line to finish the Dakar in South America on his motorbike. Film-maker

Simon Lee followed him on his incredible roller coaster journey – from the struggle to find funds to take part and his preparations in the sand dunes of eastern Australia to 10,000 thrilling kilometers across Argentina & Chile.

The Dream Racer film shows The Dakar in its purest form – no sponsors, no multi-million dollar team, not even a mechanic – just one man, a motorbike, his tool-roll, and the world’s most dangerous motor race.

Dream Racer will be available on DVD and touring film festivals internationally from mid-2011.

Join Dream Racer on Facebook to view the film trailer and other exclusive footage and photos, and stay up to date as the Dream Racer adventure progresses.

Facebook – Dream Racer (The Film)
website: www.dreamracer.tv

Following his departure from the role of Creative Director at Lavender*, Sydney last month, Simon Lee heads to Buenos Aires next week to direct ‘Dream Racer’, a documentary that will follow French Australian business consultant Christophe Barriere Varju as he attempts to complete the Dakar Rally – the world’s most dangerous motor race.

View the trailer.
“Dream Racer explores what it really means to put everything on the line in the pursuit of your dream” says Lee, “I’ve been filming Christophe’s preparation for the past 5 months. It’s now time for the main event”. “It’s not been easy getting this far” he adds “I owe a huge debt of gratitude to my investors and to JVC for providing a camera for the shoot. I’d also like to say a big thank you to Montage, Take Two and to Photoplay Films for their help.”

The 2010 Dakar Rally traces a 10,000km loop through Argentina and Chile, across some of the harshest terrain on earth. You can follow Lee’s progress and view a Dream Racer trailer at dreamracer.tumblr.com

“There are still some opportunities for brand and product placement both on Christophe’s race bike and in Dream Racer” says Lee, “The Dakar attracts a global TV audience of over a billion people, and the Dream Racer story has already captured the Australian media’s attention with radio and TV interviews and a Today Tonight story scheduled for later this week”.

For further information contact Simon Lee at simonultd@gmail.com or 0401750069.
“Dream Racer is the first project to be produced by my new company UNLTD Creative,” says Lee, “I’ll unveil further plans for UNLTD on my return from Argentina”.
Dream Racer is scheduled for completion in the latter half of 2010.

Fuente: http://www.campaignbrief.com/